I get asked questions about how to improve many shop’s listings and product photos. I have helped several shops make improvements on their photos and their sales have increased. While my talent in photography lies in close-ups of jewelry, I continually work on developing my other skills.
However, I currently only use a simple point-and-click digital camera that is about 7 years old. It’s a little dented and is not fancy but does the trick. It’s not doing justice to my wide shots, in low-light conditions, or shots with any movement since I have no shutter speed to work with but for a straightforward, non-moving target, I get a lot out of an old cheap camera.
I use iPhoto on my Mac to straighten, sharpen, brighten the shadows and the overall exposure. Sometimes, all I need to do is hit the “Enhance” button and instant improvements are done! However, if I start with an out-of-focus, badly lit shot, there’s not much I can do. But here’s a sample of where a little straightening (ok, a lot), cropping and better exposure can improve a terrible photo.
For your clutch shop, I recommend taking time to set up the shot before you snap. In fact, the majority of your effort should be spent on setting up the shot with the right lighting, backdrop, and positioning. Here’s one of my favorite shots of my clutch kits.
I just ran across an article on camera tips so click on the pic below to get to that article. I hope it’ll help you in your picture taking!
If you’ve got any good tips, I would love to hear them!
Since moving temporarily to Viet Nam, my family and I have done a bit of traveling. And every time I go somewhere, I see clutches. They are tremendously popular in Asia and the styles run the gamut and can range from $5 to hundreds of dollars. Unfortunately, I don’t have pictures of every clutch that I saw. Sometimes I would forget my camera, or my camera ran out of batteries. Many shops do not allow cameras so I couldn’t sneak a snapshot in many times. In every Asian country I’ve been to, all the shop girls stick by you like that Pretty Woman scene where Julia Robert’s character is in the shop and the girl is thisclose to her. I also lost a trove of photos from our Hong Kong trip, but here are a few snaps of clutches from my travels. I hope this variety will inspire you if you are ever in a creative rut.
**This just added. I forgot these lovely mini leather clutches sold at the Emperor’s Palace gift shop in Tokyo, Japan.**