Clutch-Me.Com

Tips for your digital camera

I get asked questions about how to improve many shop’s listings and product photos.  I have helped several shops make improvements on their photos and their sales have increased.  While my talent in photography lies in close-ups of jewelry, I continually work on developing my other skills.

One of my favorite shots from my jewelry shop. So sparkly.

However, I currently only use a simple point-and-click digital camera that is about 7 years old.  It’s a little dented and is not fancy but does the trick.   It’s not doing justice to my wide shots, in low-light conditions, or shots with any movement since I have no shutter speed to work with but for a straightforward, non-moving target, I get a lot out of an old cheap camera.

Sometimes I can time it right and get an "action" shot.

I use iPhoto on my Mac to straighten, sharpen, brighten the shadows and the overall exposure.  Sometimes, all I need to do is hit the “Enhance” button and instant improvements are done!  However, if I start with an out-of-focus, badly lit shot, there’s not much I can do.  But here’s a sample of where a little straightening (ok, a lot), cropping and better exposure can improve a terrible photo.

Before. I was laying on my side trying to snap the view. Makes you kinda dizzy...

After

For your clutch shop, I recommend taking time to set up the shot before you snap.  In fact, the majority of your effort should be spent on setting up the shot with the right lighting, backdrop, and positioning.  Here’s one of my favorite shots of my clutch kits.

I sell a lot of these kits because it's a good clutch, but also due to the photo. It's a good angle and shows off the clutch well with good focus on the subject. You can even see the texture of the fabric.

I just ran across an article on camera tips so click on the pic below to get to that article.  I hope it’ll help you in your picture taking!

Click to read full article.

If you’ve got any good tips, I would love to hear them!

~Winn

May 2, 2012 - Posted by Thy K | Helpful Tips | cltuch, clutch pattern, clutch purse, clutches, Digital camera, kisslock, open channel purse frame, Photography, rectangular purse frames