Clutch-Me.Com

Learn. Make. Sell. All about clutches.

How to sell your clutches with an in-home crafts fair.

I get all sorts of emails from my wonderful and loyal customers, and sometimes there is great information that I think other customers can benefit from.  Like Erin who offered her great tips about selling at arts and crafts fairs so that others could benefit from, Susan of Lulu Caswell has graciously offered some tips for you to have success selling clutches at your in-home crafts fair.

With two years of selling her clutches at her house, Susan has wonderful helpful tips.  In fact, she sells the majority of her clutches off the Net!  Here are some tips:

1. Invite other craftsters to display their goods in your home.  More will come when you have a house party for handmade clutches, jewelry, and quilts (for examples) than just clutches alone.  Susan sold nearly $1000 in clutches on one Sunday from 12-4pm!  With this, she was able to pay off her husband’s tuition for one month.  GO Susan!!!

2. Promote amongst your friends via your social networks of Facebook, Twitter, Google+, etc…  Be sure to ask them to come (don’t be shy!) and to share the post with their friends.   How about “Hey, I would love for you to come.  I would really appreciate your support and would love to see you and catch up over some munchies while you check out all the goodies!  If you cannot come, I would appreciate your support by sharing this post on your Wall with your friends.”

3.  Go on to Etsy and solicit other local craftsters/artisans to display their goods at your in-home crafts fair.  Susan didn’t know most of them, but that didn’t deter her from asking them to participate in her second year.  She had 6 other vendors join her at her home and about 40-50 guests who came, even some customers from the previous year.  These things build so hopefully she will have even more attend next year.

4.  To get more foot traffic and eyes, create a flyer and post them at local churches, at the kids’ schools, and at the local community hall.  Ask the other vendors to do their share of posting the flyers and promoting the event to their network of friends.

5.  For a smaller, intimate affair, do an evening show with just your clutches and serve wine and cheese.  Email it to ALL your girlfriends and ask them to pass the email to a girlfriend and to bring a girlfriend!

Selling your clutches at your home is just another avenue for you.  It is one that costs very little (take out that folding table and throw a nice sheet to cover as table linen!) yet is one that will allow customers to get to know you.   People buy from people, and this direct selling has worked for the biggest companies like Avon, Mary Kay, and Lia Sophia.

Take a look at some of the pictures from her last in-home craft fair.

Susan's sumptuous table of clutches.  Look at all the variety of colors and textures!

Susan’s sumptuous table of clutches. Look at all the variety of colors and textures!

This paper maker did really well.

This paper maker did really well.

This craft fair was held before the holidays.  These would make great gifts for a little girl!

This craft fair was held before the holidays. These would make great gifts for a little girl!

The woodworker also sold really well!

The woodworker also sold really well!

I can smell these scents through my screen!

I can smell these scents through my screen!

The woodworker, the baker, and the candlestick maker?  :)  The baker brought her goodies, too!

The woodworker, the baker, and the candlestick maker? 🙂 The baker brought her goodies, too!

I want to thank Susan for her generosity in sharing these tips with her fellow clutch makers.  If you are a fellow artisan in the Fall River, MA area, be sure to contact Susan at her shop to plan the next in-home craft fair.  You’ll be glad you did!

January 22, 2013 Posted by | Helpful Tips, SALES and PROMOTIONS | , , , , , , , , , , , | 2 Comments

#1 on Google for “Clutch Sellers”!

Hope you all have had a great week!  Some of you already know but I’ve just opened the shop to take orders.

Please note the shop announcement that Thy and her family will be back on the 25th and shipping will commence on the 26th.   Thank you very much for your loyalty!  I know there were many who waited until we opened the shop back up to place the order.  We didn’t want you to wait too long for your order so we shut it down for the week so there wouldn’t have too much of a back log.  She certainly needed the break with her family.  There are several orders in already so thank you so much for your confidence in my fine frames for use in your craft and business!

As always, please let me know if you have any questions.

On my link exchange, I realized that you may want links to your shops or other web properties — not necessarily blogs.  So if you want to do a link exchange with your shop or any web property, please leave a comment here, email me, or convo me.

Here, again, is my link info  if you have a blog:

URL:  http://clutch-me.com

Title:  All about clutches.

If you don’t have a blog, a link on your shop would work (thanks, Nancy):

URL:  http://whilebabynaps.etsy.com

Once you’ve put in my link, please contact me here and I’ll put your link in.

Though I have a niche market of clutches in the bags and purses category, I am the #1 US purse frames seller and I get inquiries on who to buy from.  Check out my #1 Google search result for “clutch sellers”.

I work hard to get to #1 so that my Sellers can get more views.

So if they are looking for a seller who sells clutch handbags, they are coming to my little blog.

I know it would benefit my blog to do a link exchange, and I know it will benefit you as well.  So I’m happy to add a link to your shop, blog, fanpage, blog store …   I hope all of you currently on the Seller page will submit yours!

Thanks

Winn

March 25, 2012 Posted by | SALES and PROMOTIONS, WhileBabyNaps General Updates | , , , , , , , , | 2 Comments

Be Green with envy! Handmade clutches for you!

Here is a new album on the WhileBabyNaps Facebook fanpage.  It’s green for St. Patrick’s Day and would be great for a spring bag, too!

Check out my album!

All were made by Sellers using my fine purse frames.  If you are a seller whose clutch has been featured, please “like” the album and feel free to share on your own Facebook fan pages!

I’ve also done the same on the WhileBabyNaps Pinterest board.

Please click the "Like" icon if you like what you see!

Each of these clutches were also promoted via their own tweets on my Twitter feed.

I used this for my Twitter wallpaper as well!  Nice change from the red clutches from Valentine’s Day!  🙂

I get a lot of lookers from my Twitter feed who then go directly to either my blog or the clutch maker's shops.

I have found that promoting my Seller’s clutches at all 3 social media networks at the same time increases the exposure for my clutch makers.  It takes longer for me to do it all across all 3 platforms at one time but it is more efficient to also get it all done at the same time.

So if you are a Seller and have had your clutch featured, please spread the word and share the Facebook album, Pinterest board, or retweet my Twitter tweets.  Remember taste uncertainty and how research has shown that it helps you, the seller, to get more buyers when you are listed with other like-sellers more than if you are doing it alone.  Please read that post on taste uncertainty to get more info.

Thanks and I will be doing another spread for Spring 2012 soon!

~Winn

March 20, 2012 Posted by | WhileBabyNaps General Updates | , , , , , , , , | 1 Comment

   

%d bloggers like this: