Learn. Make. Sell. All about clutches.

Valentine’s Day clutches … do you have yours made?

For my Etsy shop owners, one of the key ways to get your products noticed is via the Treasury.  I highly recommend spending the time to create a Treasury.  As per the guidelines of Etsy, you can only feature one of your own items.  But it’s really worth it.

I’ve had a couple of Treasuries in which I featured other Etsy artisans and they’ve even made it to the front page of Etsy and sold that item!  I am a big believer in supporting other women and their work!

Several of the Treasuries that have made it to the front page within the last week have had Valentine’s Day as a theme.

Theme: LOVE

Theme: shades of pink

Theme: peach

Theme: red and gray

Theme: heart

So as you can see, Etsy is really pushing products that are geared for Valentine’s Day.

There are 3 things that you can do to take advantage of this marketing push by Etsy:

1.  Create clutches to sell for Valentine’s Day. Stick with what you know and what you are good at.  Some ideas include:  find a wonderful fabric with a splash of red, or embroider it with “LOVE” “dearest” or other like sentiments, or a red silk clutch embellished with Swarovski crystals.  Keep in mind that although you want to incorporate this Valentine’s Day theme, make a clutch that can be used for other times of the year and occasions such as a dinner date, brunch with the girls, or a night on the town.

2. Create a Treasury list featuring this clutch. Spend time to find other unique items on Etsy to round out your treasury.  Convo all the featured sellers to let them know and ask them to tweet it or share it with others.

3. Use social media (Facebook, Twitter, Digg …), email, blogs or any other means to tell all your friends about your clutches available for Valentine’s Day gift giving.  Plant an idea in those guys’ heads!

I know it’s only the 2nd week in January, but you would be amazed at the number of items that sellers have already made and listed for sale for Valentine’s Day.  Get your shop ready!


January 10, 2011 Posted by | Helpful Tips | | Leave a comment


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