Clutch-Me.Com

Empowering women and getting that in return in spades

As per my previous posts, you all know my views on teaching women a skill and supporting women.  I am fortunate to receive wonderful notes from many, but one recently just really touched my heart.  (I teared up telling my hubby about it!)  It really is an affirmation of what I work so hard to do.  And she got it.  She hit the nail on the head.

Prologue:

In our string of emails, she had mentioned that I was really creating a ‘movement’ with clutches.  I asked her what she meant by that.  This is her response:

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Hi Winn,

Okay, so why do I think this clutch thing is becoming a “movement?” What you are doing is really much more than just selling metal frames. You

are providing a career and a way to bring in income to many women who might not otherwise have a way to bring in money. I’m thinking about

single parents or mom’s who would like to make a contribution to their family’s cash flow. So, it really is about sustainability and empowering

women in the workforce.

It is very empowering to be able to make a product at home that is creative. If money is power, that is how you are “empowering” women. Also,

I think making clutches is sort of underground. There is not a lot of information out there on how to make them. You are changing this by

providing instructions.  When I show my clutches to people, some are mesmerized at how I could place a metal frame around fabric. They think it

is some kind of magic.

This is also becoming a movement because the next piece you have added is the “sellers” section to your newsletter/blog. This creates

another circle of connection between you and the sellers and their potential buyers. So, you are also creating marketing (and further

empowerment) for your Sellers.

Also, your very personal attention to me, and I’m assuming all sellers, is very personable. You respond quickly to questions or concerns,

fix problems that come up, are open to questions, etc. These qualities set you apart from other people selling clutches or from a corporation. This

is what people want today.

So, as you can see, the whole thing is very dynamic and quite powerful. I hope this makes sense and doesn’t sound like some crazy

persons rant! I have thought about this a lot and am glad I could explain it a bit.

Best!

Rachel

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Just so you all know, Rachel — one of many amazing women that I’m privileged to be in the company of — is also a nurse!!!  She works 13-hour shifts … crazy hours!  🙂 I love my nurses (and teachers).   Rachel makes amazing handbags, shoulder bags and clutches.  Check her shop out (pennyroyalty.etsy.com) and see her design aesthetics and craftsmanship.

So thank you, Rachel, for being so supportive and eloquent.

Thank you all for making my work so enjoyable and meaningful.

~Winn

January 16, 2011 - Posted by Thy K | WhileBabyNaps General Updates